TikTok has taken the world by storm and put other entertainment channels to shame. Why is it so great and what are the implications?
CBD
Regardless of fantasy or facade, America is embracing CBD in all its forms as a cure for ailments and a channel for expanding the mind.
Pethood
Pets have been elevated to family member status, capturing our love, devotion and wallets.
Culture Shock
Our world has gone through a shake-up and our global culture is forever changed.
Branding
What a brand is has drastically evolved and there’s a new branding blueprint for success
Secondhand Style
The definition of new is changing—what’s new gets old and what’s old is new again. Secondhand shoppers are getting thrifty, buying preowned, vintage and antique items across fashion, furniture and beauty.
Our New Realities—VR, AR, MR, XR
Although VR hasn't actually taken off quite yet, the development of new realities are slowly and steadily building the stage for a new world.
Sober Curiosity
Dry January is taking hold of the whole year, spawning a variety of low to no alcohol drinks and a new way of socializing, changing the fabric of society.
#goals
Lots of people set resolutions but do they really work? Goals and habits may be the ticket to true behavior change for yourself, for audiences you’re trying to reach, and for your company.
Retail: A Fake Death
The retail landscape has anything but died—it's gone through a series of evolutions and has come out for the better on the other side.
Talk Turkey to Me
For a holiday that holds strong to tradition, there are some who are bucking them all together. These traditions and untraditions of Thanksgiving serve as a powerful moment for brands to engage with their audiences.
A Newsletter About Newsletters
Newsletters are anything but new, and they're having a resurgence—here's why.
Halloween Trends
Halloween is a multi-faceted holiday that allows for all age groups and walks of life to take part. Halloween isn't just a spooky holiday, it's also a holiday full of creativity and nostalgia. If you've never considered aligning your brand with this holiday before, there's a chance you can take part in a festive way that your audience will love.
Nerd Culture
Nerd culture is here to stay and brands should take notice because it could be your next competitive advantage.
Fast (Casual) Food
Fast casual is upping the ante for restaurants and the game is on to win our stomachs.