About The Pollinatr
The Pollinatr is a newsletter for marketers who are on the constant search for new stats, interesting insights and the next cultural trend that sticks.
While most newsletters focus only on specific verticals or demographics, I analyze trends across a wide range of verticals and groups of people by synthesizing data sets from a variety of unique sources. I zoom in to look at data points bubbling on the ground floor while also zooming out to see what’s happening with our collective cultural mood.
Because marketers are responsible for influencing culture, my goal is that The Pollinatr becomes a resource for you—to help you keep a pulse on the ever-changing landscape and give you an intellectual edge with unique insights and expert analysis to help your brands break through.
“It’s like The Skimm but for strategic thinkers—full of data, insights and dinner party fodder. Done oh so witty and smart by a one-woman team”
Michelle Blaser is the brains behind The Pollinatr. She discovered her passion for research, data and trends through her career in advertising at award winning agencies like Wieden+Kennedy and MullenLowe Mediahub, crafting strategies for brands like Netflix, New Balance and Epic Games’ Unreal Engine. She now works as a brand marketing leader at Duolingo. She nerds out on data and reads white papers for fun.
Press
Adweek: Why Brands Need to Target the Nerdier Segment of Their Consumer Base