Does Cilantro taste like soap? Do you descend from Neanderthals? Are you at risk for Alzheimer's? Whether the answer is yes, or no, it all comes down to your genes. At-home DNA kits are becoming all the rage with more than 12MM people sending in their spit to reveal their DNA’s untold secrets, nearly 3x growth in just one year. This trend has taken the meaning of “personalization” to new heights, affecting industries from beauty to nutrition to weed.